Discover how Aniview helps publishers and app developers maximize revenue with advanced video monetization, real-time bidding, direct deals, and a patented video player across web, mobile, and OTT platforms.
Aniview is a global adtech and media company that provides a comprehensive video advertising and monetization platform for publishers, advertisers, and content owners across web, mobile, and connected TV (CTV) environments. Founded in 2013, Aniview delivers over 15 billion ad impressions monthly and serves more than 200,000 publishers worldwide .
Core Products & Capabilities
1. Video Ad Server: A self-serve platform supporting unified auctions, real-time revenue-per-second optimization, audience targeting, and advanced reporting. It is platform-agnostic and integrates seamlessly with existing ad tech stacks .
2. Video Player: A customizable HTML5 player compatible with web, Android, and iOS platforms. It supports VAST, VPAID, and oRTB standards, and offers both instream and outstream ad formats .
3. Server-Side Ad Insertion (SSAI): Enables dynamic ad insertion for CTV and OTT, with features like manifest manipulation, ad podding, prefetching, and inventory split to optimize ad delivery .
4. Content Management System (CMS): Allows hosting, publishing, and managing video content with tools for playlist creation, contextual filtering, and content syndication .
5. Marketplace: Facilitates programmatic auctions and private marketplace (PMP) deals, connecting publishers with premium demand sources .
Aniview Monetization Services
1. Apps Ad Monetization & Optimization
Aniview helps mobile app developers generate revenue by integrating various ad formats, such as banners, interstitials, native ads, and video ads into their apps. The platform supports:
• In-app video advertising (instream and outstream)
• Advanced mediation tools to manage multiple demand sources
• Revenue optimization algorithms that analyze performance and automatically adjust bidding priorities
• Compatibility with both Android and iOS ecosystems
2. Direct Deals & Direct Sales
Aniview facilitates direct relationships between publishers and advertisers. This service enables:
• Custom campaign execution with guaranteed inventory
• Higher CPMs due to exclusive brand-safe deals
• Campaign management support, allowing publishers to manage insertion orders, creative assets, and reporting with ease
3. Programmatic Direct
Programmatic Direct offers an automated way to sell inventory to buyers with pre-negotiated terms, blending the efficiency of programmatic with the control of direct deals. Benefits include:
• Guaranteed impressions or fixed budgets
• Real-time reporting and optimization
• Transparent pricing models and improved fill rates
4. Real-Time Bidding (RTB)
Through Aniview’s real-time bidding engine, publishers can auction each impression to the highest bidder in milliseconds. This allows:
• Maximum revenue per impression
• Access to a global pool of demand partners
• Support for OpenRTB, PreBid, and server-to-server (S2S) bidding
• Real-time decisioning using factors like user behavior, content, and device type
5. Technical Support
Aniview provides 24/7 technical support tailored to individual publisher needs, including:
• Onboarding assistance
• SDK and ad tag integration
• Debugging and maintenance
• Performance troubleshooting to minimize downtime and maximize revenue
6. Video Ad Monetization & Optimization
Aniview specializes in high-impact video ad formats, including:
• Instream (pre-roll, mid-roll, post-roll)
• Outstream (auto-play video ads in content)
• Server-Side Ad Insertion (SSAI) for seamless, buffer-free ad experiences on CTV/OTT
• Intelligent fill rate and eCPM optimization
• Support for VAST, VPAID, VMAP, and HLS standards
7. Website Ad Monetization & Optimization
For web publishers, Aniview provides a comprehensive toolkit to increase ad revenue, including:
• Header bidding integration
• Ad refresh technologies
• Lazy loading and viewability tracking
• Layout testing tools to optimize ad placements for maximum engagement and revenue
Aniview Complementary Services
1. AMP (Accelerated Mobile Pages) Support
Aniview’s AMP capabilities ensure that video and display ads load quickly on mobile devices, improving user experience and ad viewability. Key features:
• AMP-compatible video player
• Optimized ad delivery without compromising performance
• Supports both Google AMP and custom mobile frameworks
2. Content Management System (CMS)
Aniview provides a robust CMS for managing video and web content. Key functionalities include:
• Video hosting and transcoding
• Playlist creation
• Contextual content tagging and categorization
• Content syndication and licensing for increased reach
3. Page Speed & Performance Optimization
Aniview helps reduce bounce rates and increase ad viewability through:
• Script minimization and asynchronous loading
• Lazy loading for both ads and content
• Lightweight player and ad tags that prioritize core content delivery
4. Video Player Provider
At the core of Aniview’s platform is its proprietary, customizable HTML5 video player:
• Fully compliant with VAST 2/3/4, VPAID, OMSDK
• Compatible with web, mobile, CTV, and OTT
• Includes ad podding, skippable ads, overlay support, and analytics tracking
• Easily skinned and embedded to match brand aesthetics
5. Website Analytics
Aniview’s built-in analytics tools allow publishers to:
• Track ad impressions, viewability, click-through rates (CTR), revenue, and more
• Access real-time dashboards for performance monitoring
• Export log-level data for deeper analysis and business intelligence
• Measure audience engagement across platforms
Key Features of Aniview
1. End-to-End Video Advertising Platform
• All-in-one solution covering ad serving, video player, marketplace, SSAI, and analytics.
• Supports desktop, mobile, in-app, CTV, and OTT environments.
2. Patented Video Player
• Lightweight, HTML5 player with support for VAST, VPAID, VMAP, and SSAI.
• Fully customizable, responsive, and compatible across devices.
3. Advanced Monetization Capabilities
• Supports instream, outstream, and banner ads.
• Real-Time Bidding (RTB) and Programmatic Direct for maximum yield.
• Integrated mediation and dynamic price floor management.
4. Rich Analytics & Reporting
• Real-time dashboards and log-level data access.
• Performance metrics across devices, ad formats, and traffic sources.
• Customizable reports and APIs for data integration.
5. Platform-Agnostic & API-Driven
• Easily integrates with any tech stack via VAST, Prebid, and OpenRTB.
• Full API access for automation, customization, and data extraction.
6. AI-Powered Revenue Optimization
• Real-time revenue-per-second (RPS) optimization.
• Smart ad placement and fill-rate boosting algorithms.
7. Flexible CMS & Content Tools
• Host, organize, and syndicate video content.
• Create playlists and apply contextual targeting for better engagement.
8. Global Reach & Scalability
• Supports 15B+ ad impressions monthly.
• Trusted by 200,000+ publishers worldwide.
Benefits of Aniview
1. All-in-One Video Monetization Platform
Offers video player, ad server, SSAI, and analytics in one ecosystem, which means no need for third-party tools.
2. Patented & High-Performance Video Player
• Lightweight, customizable HTML5 player.
• Compatible with VAST, VPAID, CTV, OTT, and AMP.
3. Strong Programmatic Capabilities
• Supports RTB, Programmatic Direct, and Direct Deals.
• Seamless integration with global demand partners.
4. Cross-Platform Compatibility
Works across desktop, mobile web, mobile apps, CTV, and OTT platforms.
5. Real-Time Reporting and Analytics
Detailed dashboards, real-time data, and log-level export.
6. Robust Support Services
Offers technical onboarding, integration help, and monetization consulting.
7. Flexible Integration
API-driven architecture with support for OpenRTB, Prebid.js, and custom SDKs.
Cons of Aniview
1. Primarily Video-Focused
While it supports display formats, the platform is best suited for publishers with strong video content.
2. Steep Learning Curve for Beginners
Full potential requires a solid understanding of ad tech and monetization strategies.
3. Not Ideal for Small Publishers
Best suited for medium to large publishers; smaller sites may find simpler platforms (like AdSense) easier.
4. Limited Public Pricing
No transparent pricing or revenue share model available on the website—requires contact and negotiation.
5. Advanced Features May Require Developer Resources
Full use of APIs, SSAI, or video CMS features may require internal tech support or developer time.
Aniview is Best For
Video-First Publishers
• Ideal for websites, mobile apps, or platforms heavily focused on video content.
• Supports instream, outstream, and OTT/CTV monetization.
Mid to Large Publishers
• Designed for publishers with high traffic volumes and advanced monetization needs.
• Offers granular controls, reporting, and scalability.
App Developers
Great for mobile app creators looking to optimize in-app ad revenue using video and display formats.
OTT & CTV Platforms
Supports Connected TV and Over-the-Top streaming with server-side ad insertion (SSAI).
Publishers Seeking Direct & Programmatic Deals
Supports direct sales, programmatic direct, and RTB, making it ideal for publishers with brand relationships or premium inventory.
Teams with Developer or AdOps Resources
Ideal for organizations with internal tech teams to fully leverage APIs, SDKs, and custom integrations.
Conclusion
Aniview is a robust, video-centric ad tech platform built for publishers who prioritize flexibility, performance, and control. With its patented video player, advanced monetization tools, and end-to-end infrastructure, it empowers publishers, app developers, and OTT providers to maximize ad revenue across all digital environments. While it may be better suited for medium to large-scale operations with video inventory and technical resources, Aniview stands out as a strong solution for publishers seeking premium programmatic access, direct deals, and seamless video ad delivery.
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