Explore a full-stack advertising solution platform offering advanced audience targeting, real-time bidding, and premium monetization tools for publishers, advertisers, and app developers across digital channels.
Arkeero is a full-stack, data‑driven ad-tech platform combining proprietary AI tools, a vast publisher network, and recent social media acquisitions. They cater to brands and publishers aiming for sophisticated omnichannel advertising across Europe and Latin America.
In April 2023, Arkeero acquired Peoople, a social recommendation platform and 21 Buttons, a fashion-focused social commerce app :
Combined, these platforms brought over 28 million users and enriched Arkeero’s first-party data capabilities .
This move enhanced their creative and audience targeting, enabling campaigns utilizing influencers and measurable returns .
Services offer by Arkeero
Here’s a clear and categorized definition of the services offered by Arkeero:
Monetization Services
Arkeero helps publishers and developers generate revenue through targeted ad technologies and optimization strategies:
1. Apps Ad Monetization & Optimization
• Integration of ads within mobile applications.
• Optimization for eCPM, fill rate, and user experience.
• Supports multiple formats like banners, interstitials, and rewarded video.
2. Direct Deals, Direct Sales
• Offers exclusive direct advertising deals with brands.
• Ensures higher CPMs and personalized campaigns.
• Enables premium ad placements through 1:1 relationships.
3. Programmatic Direct
• Automated ad buying with pre-agreed terms between advertisers and publishers.
• Combines the benefits of programmatic and guaranteed inventory.
• Ideal for scaling campaigns with efficiency and transparency.
4. Real-time Bidding (RTB)
• Connects publishers to demand sources in real-time auctions.
• Maximizes revenue by selling impressions to the highest bidder.
• Compatible with SSPs and DSPs for full-scale programmatic flow.
5. Technical Support
• Full-stack tech support for integration, ad serving, and issue resolution.
• Assists with SDK/API setup, tracking, and compliance.
6. Video Ad Monetization & Optimization
• Specialized solutions for monetizing in-stream and out-stream video.
• Adaptive video formats for mobile, desktop, and CTV.
• Optimized for viewability, engagement, and revenue.
7. Website Ad Monetization & Optimization
• Ad placements optimized for desktop and mobile websites.
• Uses audience data and AI to boost yield and ad relevance.
• Includes display, native, and video ad units.
Complementary Services
These value-added tools enhance user engagement, performance, and revenue capabilities:
1. Video Player Provider
• Proprietary or integrated video players for seamless ad delivery.
• Ensures compatibility with VAST/VPAID and CTV formats.
• Customizable player skins and analytics support.
2. Widget Provider
• Custom content and recommendation widgets for web and mobile.
• Increases user interaction and time-on-site.
• Can be monetized with native ads or branded content.
Key Offerings by Arkeero
1. Omnichannel Advertising Platform
• Full-funnel ad delivery across display, video, native, rich media, and CTV.
• One-stop platform for planning, execution, and optimization.
2. Proprietary Technology
• Ad Server “Perseo”: Custom ad delivery system optimized for performance.
• Email Engine “Hermes”: Email marketing automation with dynamic targeting.
• AI & Machine Learning: Audience segmentation using declarative and behavioral data.
3. First-Party Data & Audience Targeting
• Access to over 200M opt-in users and 400M unique IDs globally.
• Leverages data from owned platforms like Peoople and 21 Buttons.
4. Premium Publisher Network
• Partnerships with top-tier publishers and apps across Europe & Latin America.
• Enables direct access to quality inventory for both branding and performance.
5. Creative Studio
• In-house production of interactive creatives, video ads, and branded content.
• A/B testing and performance tracking for creative optimization.
6. Programmatic & Direct Monetization
• Supports programmatic direct, RTB, direct deals, and private marketplaces.
• Offers higher fill rates and optimized revenue for publishers.
7. Influencer & Social Commerce Campaigns
• Unique influencer marketing integrations through platforms like 21 Buttons.
• Trackable conversions and high-engagement campaigns.
8. Cross-Device & Cross-Format Delivery
• Unified campaigns across web, mobile, app, and CTV with consistent messaging.
• Ensures broader reach with optimized frequency.
Benefits of Arkeero
1. Full-Stack Ad Tech Platform
End-to-end solution: campaign creation, delivery, optimization, and analytics—all under one roof.
2. Rich First-Party Data
Access to 200M+ opted-in users and behavioral data from platforms like Peoople and 21 Buttons enhances targeting precision.
3. Omnichannel Reach
Supports all major ad formats: display, video, native, CTV, and email across web, mobile, and app environments.
4. Advanced Audience Segmentation
AI-powered tools deliver highly personalized and time-optimized ad experiences.
5. Premium Publisher Network
Enables high-quality inventory access with better brand safety and viewability.
6. Creative Production Capabilities
In-house studio designs high-performing creatives, including rich media and influencer-led campaigns.
7. Programmatic & Direct Options
Flexible buying: supports RTB, PMP, programmatic direct, and direct deals for better ROI control.
Cons of Arkeero
1. Regional Focus
Heavily focused on Europe and Latin America; may not be ideal for campaigns targeting North America or Asia-Pacific at scale.
2. Limited Brand Recognition Globally
Compared to giants like Google, Meta, or The Trade Desk, Arkeero is relatively less known, which may affect trust in certain markets.
3. Platform Complexity
Full-stack platforms can require steep learning curves or more onboarding time, especially for smaller teams.
4. Customization Overhead
Highly tailored campaigns may require more collaboration and time compared to plug-and-play solutions.
Arkeero is Best For
Publishers
• App & Website Owners looking to monetize traffic through display, video, native, or programmatic ads.
• Publishers wanting high CPMs, premium demand, and direct deals.
• Those seeking technical support and optimization tools for yield improvement.
Brands & Advertisers
• Brands aiming to run full-funnel, omnichannel campaigns across web, mobile, CTV, and email.
• Marketers who want precise targeting using first-party and behavioral data.
• Companies seeking influencer-driven and social commerce campaigns via platforms like 21 Buttons.
App Developers
• Developers needing app monetization support with in-app ads, SDK integration, and real-time bidding.
• Those looking to scale with programmatic demand and video monetization.
Agencies & Media Buyers
• Performance-driven agencies requiring programmatic access, custom targeting, and advanced reporting.
• Teams wanting creative collaboration for branded and interactive ad units.
Conclusion
Arkeero stands out as a powerful, full-stack ad-tech platform that merges data-driven advertising, omnichannel reach, and creative innovation. With its proprietary technologies, strong first-party data from social platforms, and flexible monetization models, Arkeero is well-suited for both publishers seeking optimized revenue and brands aiming for targeted, impactful campaigns.
Its strength lies in delivering personalized ad experiences across web, mobile, app, and CTV—backed by a robust network of premium publishers and AI-powered tools. While its global brand presence is still growing, Arkeero’s strategic focus on Europe and Latin America makes it a leading choice for performance-driven digital marketing in these regions.
In short, Arkeero bridges the gap between tech, data, and creativity, offering scalable solutions for modern advertisers and content creators alike.
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