Brius is a performance marketing and data science agency based in São Paulo, Brazil, focused on helping companies optimize their advertising investments and reduce customer acquisition costs. Founded in 2018, the agency offers services in performance marketing, programmatic media buying, conversion rate optimization (CRO), UX/UI, copywriting, monetization strategies and data analytics. With a multidisciplinary approach, Brius uses data-driven strategies to improve campaign performance and ROI. The company emphasizes innovation, fast thinking, and continuous improvement in its culture, positioning itself as a game-changer in the digital marketing landscape. Brius serves a variety of clients across different industries and maintains a growing team of professionals with expertise in media, product, and data science.
Services Offer by Brius
A detailed breakdown of the services offered by Brius, categorized into Monetization Services and Complementary Services:
Monetization Services
1. Apps Ad Monetization & Optimization
Brius helps app developers and publishers maximize ad revenue by implementing strategic monetization techniques. This includes optimizing ad formats, placements, and user experience to reduce churn while increasing click-through and fill rates. They also utilize analytics and A/B testing to continually refine ad performance.
2. Direct Deals & Direct Sales
Brius connects publishers directly with advertisers, bypassing intermediaries to offer premium ad inventory through direct deals. This enables better CPMs (Cost Per Thousand Impressions), brand-safe placements, and stronger advertiser relationships, ensuring higher revenue for publishers and more targeted exposure for advertisers.
3. Programmatic Direct
This service involves automating guaranteed ad buys with select advertisers. Unlike open bidding, programmatic direct allows for advanced planning, fixed pricing, and assured impressions. Brius uses data-driven targeting to align high-value advertisers with relevant audiences through curated deals.
4. Real-Time Bidding (RTB)
Brius leverages real-time bidding platforms where advertisers bid for ad impressions as they become available. This ensures publishers get the highest price possible per impression, and advertisers reach users at optimal moments based on behavioral and contextual signals.
5. Technical Support
The company provides ongoing technical support to publishers and app developers. This includes integration of ad SDKs, troubleshooting loading or display issues, configuring demand sources, and ensuring compliance with ad policies and privacy regulations like GDPR and LGPD.
6. Video Ad Monetization & Optimization
Video ads often generate higher engagement and CPMs. Brius helps clients implement video ad formats like pre-roll, mid-roll, rewarded and outstream effectively across websites and apps. They optimize load times, placement strategies, and user interaction to balance monetization with user experience.
7. Website Ad Monetization & Optimization
For website owners, Brius offers tailored ad strategies that include choosing the right networks, formats Like display, native, video, placement positions, and header bidding setups. They analyze audience behavior to improve fill rates and revenue per visitor, while maintaining fast performance and good UX.
Complementary Services
1. Content Management System (CMS)
Brius supports or recommends CMS platforms that streamline content publication, categorization, and optimization. A robust CMS helps clients manage large-scale websites or app content efficiently while integrating SEO and ad monetization features.
2. Page Speed & Performance Optimization
Website speed is crucial for user experience and ad revenue. Brius conducts audits and implements solutions to reduce page load times—such as lazy loading, image optimization, code minification, and CDN usage. A faster site increases ad viewability, improves SEO rankings, and reduces bounce rates.
3. Paid User Acquisition
Brius designs and manages campaigns across channels like Google Ads, Meta (Facebook/Instagram), TikTok, and programmatic networks to acquire new users. They focus on high-quality traffic acquisition that aligns with business goals, whether it’s driving installs, conversions, or sales while keeping cost-per-acquisition (CPA) low.
4. Search Engine Optimization (SEO)
Their SEO services help websites rank better in organic search by addressing both on-page and off-page factors. This includes keyword research, meta tagging, content optimization, backlink strategies, and technical fixes like sitemap improvements, structured data, and mobile optimization.
5. Website Analytics
Brius offers comprehensive analytics solutions, integrating tools like Google Analytics, Tag Manager, and custom dashboards. They track key metrics—traffic sources, bounce rates, conversion funnels, session durations—and turn that data into actionable insights to inform media buying, UX decisions, and content strategy.
Key Offerings by Brius
The Key Offerings of Brius, summarizing their most valuable and strategic services:
1. End-to-End Ad Monetization
Brius specializes in maximizing revenue for digital platforms (apps, websites, video content) through:
• App and website ad monetization strategies
• Direct and programmatic advertising
• Real-time bidding (RTB)
• Video ad optimization
• Custom demand partner integrations
This full-stack monetization approach ensures optimal yield from every impression across channels.
2. Data-Driven Performance Marketing
They offer tailored performance marketing campaigns that are:
• ROI-focused
• Behaviorally and contextually targeted
• Continuously optimized using real-time data and machine learning
This ensures efficient paid user acquisition and higher lifetime value from traffic.
3. Conversion Rate Optimization (CRO) & UX
Brius improves user engagement and conversion through:
• UI/UX design enhancements
• Funnel analysis and heatmaps
• A/B testing of layouts, CTAs, and content
They help clients turn visitors into users or buyers by streamlining the user journey.
4. Advanced Data & Analytics
They empower decision-making through:
• Custom analytics dashboards
• Campaign performance analysis
• Audience segmentation
• Attribution modeling
Clients get a clear view of what’s working and where to scale.
5. SEO & Page Performance
To support organic growth, Brius delivers:
• On-page and technical SEO improvements
• Fast-loading pages and mobile responsiveness
• Keyword and content strategies to drive free traffic
This complements paid media by improving visibility and user retention.
6. Technology Support & Integration
From CMS support to ad tech stack implementation, they provide:
• Technical onboarding and SDK integration
• Tag management and tracking setup
• Troubleshooting and platform optimization
Their tech team ensures clients run on robust, scalable digital infrastructure.
Benefits of Brius
The Benefits of working with Brius, based on their services, positioning, and digital marketing expertise:
1. Full-Service Expertise
Brius offers a comprehensive range of services from ad monetization and user acquisition to SEO, CRO, and data analytics, making them a one-stop shop for performance marketing and digital growth.
2. Performance-Driven Approach
Their core focus is on delivering measurable results. Campaigns are tracked, optimized, and scaled based on ROI, helping clients reduce acquisition costs and increase profitability.
3. Strong Programmatic Capabilities
With experience in Real-Time Bidding (RTB), Programmatic Direct, and direct deals, Brius helps clients monetize inventory more efficiently while maintaining control over placements.
4. Advanced Use of Data Science
Their integration of data analytics, audience segmentation, and predictive modeling gives clients deeper insights into user behavior and campaign performance.
5. Conversion & UX Optimization
Brius goes beyond traffic acquisition by optimizing websites and apps to convert visitors into users or customers, an area often neglected by traditional media agencies.
6. Technical Support & Customization
They provide hands-on support for ad integrations, CMS setup, and analytics tools, making them suitable even for less tech-savvy clients.
Cons of Brius
The Cons of working with Brius, based on their services, positioning, and digital marketing expertise:
1. May Not Suit Small Budgets
Due to their comprehensive and data-heavy approach, smaller startups or low-budget clients may find their services costly or complex compared to more basic marketing agencies.
2. Brazil-Centric Team
While their HQ in São Paulo is a strength for LATAM clients, companies outside the region might experience timezone or language-related communication challenges.
3. Limited Public Case Studies
There is limited public-facing documentation of client success stories or detailed use cases, which may make it harder for prospects to evaluate results in specific verticals.
4. Enterprise Focus
Their services seem optimized for mid-to-large companies or digital publishers with significant traffic. Small websites or apps with low volumes may not extract full value from their offerings.
Brius Is Best For
A summary of who Brius is best for, based on their service strengths and strategic focus:
1. Digital Publishers & Media Companies
Websites, news portals, blogs, and video platforms looking to maximize ad revenue through advanced monetization strategies, such as:
• Programmatic direct deals
• Real-time bidding (RTB)
• Video and display ad optimization
These businesses benefit from Brius’s ability to extract more value from ad inventory while maintaining site performance and user experience.
2. App Developers & Mobile Platforms
Brius is well-suited for mobile-first companies seeking:
• App monetization via in-app ads
• User acquisition through paid media
• SDK integration and technical support
They can drive both revenue and downloads through a blend of ad strategy and performance marketing.
3. E-commerce Brands & Online Services
Brands that rely on performance marketing to drive growth will benefit from Brius’s:
• Paid user acquisition strategies
• CRO and UX optimization
• Analytics-driven decision-making
This makes Brius ideal for companies aiming to reduce customer acquisition cost (CAC) and increase return on ad spend (ROAS).
4. Growth-Stage Startups with Traction
Startups that have validated their product or platform and are ready to scale with data-backed marketing can use Brius’s expertise to:
• Improve funnel performance
• Acquire high-value users
• Build data infrastructure for long-term growth
5. Enterprises Expanding in LATAM
International companies expanding into Brazil or Latin America can leverage Brius’s local market expertise, regulatory knowledge (like LGPD), and regional advertising ecosystem to succeed in a new territory.
Conclusion
Brius stands out as a data-driven performance marketing and monetization agency that blends deep technical expertise with creative optimization. With services spanning ad monetization, programmatic advertising, CRO, UX/UI, SEO, and analytics, Brius is well-equipped to help digital platforms and growth-focused companies improve ROI, scale user acquisition, and maximize revenue across web and mobile. Their end-to-end support from strategic planning to execution and tech integration makes them especially valuable for publishers, app developers, and e-commerce brands looking for measurable results. While best suited for mid to large-sized businesses or startups with growth traction, Brius delivers powerful tools and insights for any organization serious about performance and digital efficiency.
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