Increase your website ad revenue through advanced programmatic monetization, SEO, performance optimization, and analytics—tailored for digital publishers seeking growth.
AdZep, a Brazilian AdTech (advertising technology) company focused on programmatic media, that specialized in helping digital publishers monetized their websites through advanced programmatic advertising solutions.It was founded in January 2023 by Adriano Abreu (COO) and Marcos Viesti (CEO).
Key Services Tell by AdZep
Monetization Services
1. Direct Deals / Direct Sales
Selling ad space directly to advertisers without intermediaries. These are often high-value campaigns with fixed pricing, targeting, and guaranteed placements.
2. Programmatic Direct
A blend of automation and direct negotiation. Advertisers purchase guaranteed inventory through programmatic platforms, combining efficiency with control.
3. Real-Time Bidding (RTB)
A live auction system where ad impressions are bought and sold in real-time. Each time a page loads, advertisers bid for the available impression, and the highest bid wins.
4. Video Ad Monetization & Optimization
AdZep Generating revenue from video content through ads (e.g., pre-roll, mid-roll, outstream), while optimizing placement, player setup, and formats for higher CPMs and viewer engagement.
5.Website Ad Monetization & Optimization
AdZep by enhancing overall ad revenue from display ads by optimizing ad formats, placement, frequency, and demand sources e.g., AdSense, AdX, header bidding.
Complementary Services
1. Page Speed & Performance Optimization
Improving site load times and performance, which leads to better user experience, higher ad viewability, and increased SEO rankings.
2. Paid User Acquisition
Attracting new visitors through paid channels like Google Ads, Meta Ads, and native advertising to boost traffic and monetization potential.
3. Search Engine Optimization (SEO)
Enhancing content and site structure to improve organic search visibility, increase traffic, and raise long-term monetization potential.
4. Website Analytics
Implementing and analyzing tracking tools (e.g., Google Analytics, GA4) to measure traffic sources, user behavior, and revenue performance for data-driven decisions.
Key Features Provided by AdZep
1. Programmatic Monetization:
They help any website maximize revenue by optimizing the buying and selling of digital media through programmatic advertising. Their goal is to manage 10% of Brazil’s digital inventory.
2. AdTech & OPEC Setup:
They design and implement ad layouts and optimize blocks using technology and strategic planning, including operating the OPEC (Commercial Operations of Content Publishers).
3. Site Advertising and Content Consulting:
AdZep offers commercial strategy services, ad pricing structures, training, and technology implementation to grow publishers’ websites.
4. Product and Special Project Development:
They designed and turn publisher ideas or business needs into custom tech solutions and editorial products. They support both content creation and tech development.
What Makes AdZep Different
1. Strategic, Diagnostic Approach:
Every website is treated uniquely, with customized solutions focused on business goals—not just ads or pageviews.
2. Google Certified Publishing Partner (GCPP):
AdZep is certified by Google to manage and optimize third-party inventories using tools like Google AdSense, Google Ad Manager (GAM), and Ad Exchange (AdX).
3. Experienced Team:
Their professionals have over 10 years of experience in programmatic media, digital marketing, tech, and sales.
4. Transparency and Results-Driven:
AdZep emphasizes innovation, customization, and long-term partnerships to grow publishers’ revenue.
Benefits of AdZep
1. Specialized in Programmatic Monetization
Deep focus on maximizing publisher revenue through advanced programmatic techniques like RTB, AdX, GAM.
2. Certified Google Partner (GCPP)
Official recognition by Google boosts it’s credibility and ensures adherence to best practices in ad management.
3. Custom, Strategy-Driven Approach
AdZep goes beyond plug-and-play solutions by tailoring ad strategies, layouts, and business models for each site.
4. Full-Service Offering
Combines monetization with complementary services like site performance, analytics, and SEO providing end-to-end support for publishers.
5. Experienced Team
Founded by professionals with over a decade of industry experience in media, tech, and operations.
6. Transparency and Accountability
Clear focus on partnerships, performance metrics, and open communication, which builds long-term trust with clients.
Cons of AdZep
1. Relatively New Company
A new company founded in 2023, it may lack the long-term track record or brand recognition of more established global players.
2. Focus Primarily on Brazilian Market
Strong local expertise, but potentially limited global reach or support for international publishers.
3. Likely Requires Medium to Large Publishers
Their model may be more suited to sites with significant traffic or ad inventory, limiting accessibility for smaller publishers.
4. Dependence on Google Ecosystem
Heavy reliance on Google tools like GAM, AdX may be restrictive for publishers looking for multi-platform or custom stack solutions.
5. Limited Public Case Studies or Benchmarks
As of now, few public success stories or data to compare performance vs. competitors.
AdZep is Best For:
1. Medium to Large Digital Publishers
Websites with significant traffic volumes looking to maximize ad revenue through programmatic advertising.
Ideal for news portals, media outlets, content networks, and niche sites with a solid audience base.
2. Publishers Needing a Strategic, Hands-On Partner
Those who want more than just plug-and-play monetization—publishers looking for a diagnostic, personalized approach to monetization and performance.
Best for businesses that value custom ad layouts, OPEC structuring, and long-term growth planning.
3. Teams Without Internal AdOps or Tech Resources
AdZep acts as an outsourced AdOps and monetization team, especially valuable for publishers lacking in-house expertise with Google Ad Manager (GAM), AdX, or RTB setup.
4. Publishers Focused on the Brazilian Market
AdZep has strong roots and expertise in Brazil’s digital advertising landscape, making them highly suitable for local publishers or global companies targeting Brazilian audiences.
5. Sites Interested in a Full-Service Model
Combines monetization, performance optimization, SEO, paid acquisition, and analytics under one roof—great for new websites and publishers looking to streamline operations and centralize vendor management.
Conclusion
AdZep stands out as a strategic and specialized AdTech partner for publishers aiming to maximize revenue on website through programmatic advertising while also improving site performance and audience growth. With a certified team, deep knowledge of the Brazilian digital ecosystem, and a focus on custom solutions over one-size-fits-all, AdZep is especially well-suited for medium to large publishers who want both hands-on support and scalable monetization.
While it’s a relatively new player in the market, its Google certification, experienced leadership, and full-service offering make it a compelling choice for publishers seeking long-term growth, transparency, and innovation in their monetization strategy.
Visit adzep.com.br for more information or to get in touch with their team.
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