ePub by PML (Positive Mobile LATAM) is a digital advertising agency headquartered in Buenos Aires, Argentina, with operations across Latin America, including Mexico, Colombia, and Chile. Founded in 2012, the company offers full-stack ad solutions, specializing in digital inventory monetization, performance-driven campaigns, brand awareness, and innovative outstream video technology. With a reach of over 2.7 billion impressions monthly across 45+ countries and partnerships with premium platforms like Playground, Happn, Grindr, and ESPN, PML serves as a key player in the LatAm ad tech space. The agency combines advanced technology with local market expertise, making it a trusted partner for publishers and advertisers seeking scalable, results-driven mobile and digital advertising strategies.
Services Offer by PML
A detailed breakdown of the services offered by PML (Positive Mobile LATAM):
Monetization Services
PML specializes in helping publishers and developers maximize revenue through tailored monetization strategies, technology, and optimization.
1. Apps Ad Monetization & Optimization
PML assists mobile app developers in monetizing their apps using a mix of direct deals, programmatic advertising, and video ads. The focus is on improving fill rates, increasing eCPMs, and optimizing ad placements and user experience. They work with top global ad exchanges and demand partners to ensure competitive pricing and high-quality ads.
2. Website Ad Monetization & Optimization
For digital publishers and content platforms, PML offers strategies to maximize display and video ad revenues. They optimize ad layouts, enable header bidding, integrate advanced ad formats (like native and outstream), and use A/B testing to ensure consistent performance gains across desktop and mobile web traffic.
3. Video Ad Monetization & Optimization
PML leverages its proprietary outstream video technology to help publishers monetize video inventory, even without hosting video content. The platform ensures high viewability and user-friendly placements, allowing publishers to benefit from high-CPM video ads while maintaining UX quality.
4. Direct Deals / Direct Sales
PML facilitates exclusive partnerships between advertisers and publishers. These deals are often more lucrative than programmatic buying, with better control over ad content and pricing. PML’s sales team works to secure premium advertisers for publishers, ensuring consistent and higher revenue streams.
5. Programmatic Direct
This service combines the automation of programmatic buying with the guarantees of traditional direct sales. PML enables pre-negotiated programmatic transactions between advertisers and publishers through private marketplaces (PMPs) or preferred deals, ensuring inventory quality and price transparency.
6. Real-Time Bidding (RTB)
PML integrates publishers into global RTB exchanges, allowing ad impressions to be auctioned in real time to the highest bidder. This dynamic system ensures that publishers receive maximum value for each impression, while maintaining control over who can access their inventory.
7. Technical Support
From SDK/API integration to troubleshooting ad delivery issues, PML offers full technical support. Their team assists with onboarding, implementation, analytics, reporting, and ongoing optimization to ensure clients get the best results from their monetization stack.
Complementary Services
To support overall digital growth, PML offers a range of creative and technical services beyond ad monetization:
1. App Development
PML provides end-to-end mobile app development for both Android and iOS platforms. Services include planning, UI/UX design, backend development, testing, deployment, and monetization integration. Their goal is to create performance-ready, scalable, and revenue-generating mobile apps.
2. Website Development
They build responsive, fast-loading websites tailored to the goals of content creators, brands, or e-commerce platforms. PML ensures SEO-friendly architecture and ad-ready layouts optimized for monetization and conversion.
3. User Interface (UI) & User Experience (UX) Design
PML creates intuitive and aesthetically pleasing designs that enhance user retention, engagement, and ad visibility. Their UI/UX team ensures that digital experiences are seamless across devices and that monetization does not interfere with usability.
4. Brand Marketing
PML helps clients grow their digital presence through strategic brand-building efforts. This includes awareness campaigns, influencer collaborations, native content strategies, and creative storytelling tailored to each brand’s identity and market segment.
5. Paid User Acquisition
To grow app installs or website traffic, PML runs targeted campaigns using paid channels such as Google Ads, Facebook/Instagram, DSPs, and influencer marketing. They manage the full user acquisition funnel—from targeting to conversion tracking and ROAS optimization.
Key Offerings of PML
The Key Offerings of PML (Positive Mobile LATAM) — summarized for clarity and impact:
1. End-to-End Ad Monetization Solutions
PML enables publishers to earn more from their digital assets—whether apps, websites, or video inventory through direct deals, programmatic integrations, and real-time bidding. Their platform supports scalable revenue growth across multiple ad formats and environments.
2. App & Website Revenue Optimization
With a strong focus on mobile apps and websites, PML helps optimize ad placements, improve user experience, and increase eCPMs using data-driven strategies and advanced tech stacks.
3. Outstream & Video Monetization Technology
Their proprietary outstream video solution allows publishers to serve high-paying video ads without needing actual video content, ensuring high engagement and monetization without disrupting user experience.
4. Programmatic & Direct Demand Access
Through a blend of programmatic direct, RTB, and direct sales, PML connects publishers with premium global and regional advertisers, maximizing yield while maintaining ad quality and control.
5. Tech-Backed Publisher Support
PML’s dedicated technical support team ensures smooth onboarding, integration (SDK/API), troubleshooting, analytics tracking, and ongoing performance optimization.
6. Complementary Creative & Development Services
To support the full digital lifecycle, PML offers app and web development, user interface/user experience (UI/UX) design, and custom digital project builds tailored to monetization and brand growth goals.
7. Performance & Growth Marketing
PML also assists clients with brand marketing, paid user acquisition, and audience development strategies, combining creative execution with data-driven media buying to drive measurable results.
Benefits of PML
The Benefits analysis of PML (Positive Mobile LATAM) based on their services, positioning, and offerings:
1. Specialized in LatAm Markets
Strong regional focus and expertise in Latin American digital advertising, offering localized support and insights.
2. Full Monetization Suite
Provides end-to-end monetization services across apps, websites, and video — including direct deals, RTB, and programmatic direct.
3. Proprietary Video Tech
Their unique outstream video solution allows publishers to monetize video ads without needing video content.
4. Access to Premium Demand
Collaborations with leading global platforms, e.g. Happn, Grindr, ESPN and top-tier advertisers enhance fill rates and CPMs.
5. Complementary Services
Offers app/web development, UX/UI design, and paid user acquisition — making it a one-stop solution for digital businesses.
6. Strong Technical Support
PML provides hands-on integration help, performance tracking, and tech troubleshooting for seamless implementation.
7. Scalable and Data-Driven
Handles over 2.7 billion impressions per month and 1,000+ campaigns, showing proven scalability and operational depth.
Downsides of PML
The Downside analysis of PML (Positive Mobile LATAM) based on their services, positioning, and offerings:
1. Limited Global Reach Outside LatAm
While strong in Latin America, their presence and direct partnerships may be more limited in regions like North America, Europe, or Asia.
2. Smaller Team Size
With a lean team (estimated 11–50 employees), service availability or response times may vary during high-volume periods.
3. Not Ideal for DIY Publishers
Publishers or developers looking for completely self-serve ad platforms may find PML’s model more consultative or managed-service oriented.
4. Proprietary Focus Could Limit Flexibility
Reliance on their custom video solution or tech stack may not integrate seamlessly with all third-party platforms or existing infrastructures.
5. No Public Pricing
Pricing and revenue share models are not openly published, which may require discussions or negotiations before onboarding.
PML is Best For
A breakdown of who PML (Positive Mobile LATAM) is best suited for:
1. App Developers in Latin America
Mobile app developers seeking to monetize their apps with local expertise and access to premium regional and global demand will benefit from PML’s app monetization, direct deals, and paid user acquisition services.
2. Digital Publishers (Web & Mobile)
Website owners and content publishers looking for full monetization management—including video, display, and native ads—can use PML’s optimization tools, outstream video solutions, and direct sales to grow revenue.
3. Media Companies and Ad Networks
Companies with multiple digital properties across LatAm that need scalable ad solutions, advanced reporting, and programmatic infrastructure.
4. Startups & Brands Requiring Full-Service Support
Businesses that need end-to-end digital services—from building a website/app to monetizing it and acquiring users—will benefit from PML’s complementary services like development, design, and brand marketing.
5. Companies Prioritizing Brand Safety & Premium Ads
Advertisers or publishers that prefer curated, brand-safe environments and vetted ad placements rather than open-market programmatic will appreciate PML’s focus on quality and direct sales.
6. Advertisers Targeting Latin American Audiences
Brands or media buyers who want to run high-impact ad campaigns in LatAm can tap into PML’s regional publisher network and localized performance marketing strategies.
Conclusion
PML (Positive Mobile LATAM) stands out as a specialized, tech-enabled digital advertising agency focused on the Latin American market. With a comprehensive suite of monetization services—covering mobile apps, websites, and video—as well as complementary offerings like app development, user acquisition, and UI/UX design, PML delivers a full-stack solution for publishers, advertisers, and digital businesses. Their proprietary technology, access to premium demand partners, and strong regional presence make them an ideal choice for those looking to grow revenue and scale digital operations in LatAm. Whether you’re a developer, publisher, or brand, PML provides a strategic and hands-on approach to monetizing and expanding your digital footprint effectively.
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