Maximize app, video, and website revenue with advanced ad monetization, programmatic deals, and regional expertise in LATAM and U.S. Hispanic markets. Optimize performance with ASO and real-time support.
Entravision is a global media, marketing, and technology company specializing in connecting brands with Latino audiences across various platforms.
Entravision Communications Corporation, Founded in 1996 and headquartered in Santa Monica, California, Entravision Communications Corporation (NYSE: EVC) operates a diversified portfolio that includes:
Broadcast Media: The largest affiliate group of the Univision and UniMás television networks, along with 43 Spanish-language radio stations in the U.S.
Digital Advertising: Services encompassing display, email, social media, SEO, paid search, digital audio, CTV/OTT, DOOH, and branded content.
Ad-Tech Solutions: Platforms like Smadex for programmatic advertising and Adwake for mobile growth solutions.
Meta Partnership: Authorized Sales Partner (ASP) of Meta in multiple Latin American countries, providing strategic support and consulting.
Entravision also operates Pulpo Media, recognized as a leading online advertising platform for Hispanic audiences.
Entravision Latam
Entravision Latam, established in 2022 and based in Miami, focuses on providing advertising services tailored to the Latin American market. It operates under the broader umbrella of Entravision Communications Corporation, leveraging the company’s global resources and partnerships to serve clients in the region.
Services by Entravision
Here’s a refined summary incorporating the Monetization Services and Complementary Services offered by Entravision (including Entravision Latam):
Monetization Services
Entravision provides comprehensive ad monetization and optimization solutions across platforms:
1. Apps Ad Monetization & Optimization: Maximizing revenue through in-app advertising strategies.
2. Video Ad Monetization & Optimization: Enhancing video ad placements for better user engagement and higher returns.
3. Website Ad Monetization & Optimization: Boosting web ad performance via tailored display and video ad strategies.
4. Direct Deals / Direct Sales: Facilitating premium inventory deals directly with advertisers.
5. Programmatic Direct: Automated ad transactions with guaranteed impressions and placements.
6. Real-Time Bidding (RTB): Open auction-based model for maximizing fill rates and revenue.
7. Technical Support: End-to-end technical assistance to ensure smooth ad operations and integrations.
Complementary Services
Supportive services that enhance app visibility and monetization:
1. App Store Optimization (ASO): Improving app visibility and rankings in app stores to drive organic installs and user growth.
Key Features of Entravision
1. Multi-Platform Monetization
• Entravision supports apps, websites, and video platforms
• It is optimized for mobile, desktop, and connected TV (CTV/OTT)
2. Advanced Ad Technologies
• Real-Time Bidding (RTB) for dynamic pricing
• Programmatic Direct deals for guaranteed inventory
• Access to premium demand through Direct Sales and Preferred Deals
3. Comprehensive Ad Formats
• It includes display, video, native, rich media, and interactive ads
• In-app, interstitial, rewarded video, and outstream formats
4. Full Technical Support
• Integration assistance and troubleshooting
• Ongoing optimization and real-time performance insights
5. Revenue Optimization Tools
• Automated yield management
• A/B testing and data-driven adjustments for higher eCPMs
6. App & Website Growth Support
• App Store Optimization (ASO) to boost app visibility
• Audience targeting and retargeting to increase engagement and retention
7. Global & Regional Reach
• Specialized in U.S. Hispanic and Latin American markets
• Official Meta Authorized Sales Partner in multiple LATAM countries
Benefits of Entravision
1. Specialized Audience Focus
• Entravision have strong expertise in Hispanic and Latin American markets
• Deep cultural knowledge and regional insights
2. Diverse Monetization Options
• Full support for apps, websites, and video content
• Access to direct deals, programmatic buying, and RTB
3. Ad Tech & Partnerships
• Proprietary platforms like Smadex and Adwake
• Official Meta Authorized Sales Partner in LATAM
4. Technical Support
• Full integration assistance and ongoing optimization
• Real-time troubleshooting and performance reporting
5. Global Presence
• Operations across North America, Latin America, and Asia
• Combines global scale with local execution
Cons of Entravision
1. Market Focus May Be Niche
Primarily tailored to Latino and LATAM markets, it may be less relevant for brands targeting broader global audiences
2. Complexity for Smaller Developers
The variety of services may feel overwhelming for indie developers or small publishers without in-house expertise
3. Limited Transparency (Sometimes)
Like many ad tech platforms, revenue share models and demand sources may lack full transparency
4. Performance Variability
Monetization results can vary based on app quality, user engagement, geography, and integration quality
Entravision is Best For
1. App Developers & Publishers
• Especially those seeking to monetize mobile apps through display and video ads
• Looking for end-to-end support, including technical setup and optimization
2. Website Owners & Media Platforms
• Those needing advanced ad monetization for web content (display and video)
• Ideal for publishers with Spanish-speaking or LATAM audiences
3. Brands & Agencies Targeting Hispanic / LATAM Markets
• Entravision’s strong regional presence and cultural expertise make it ideal for campaigns targeting these demographics
• Benefit from localized strategy, creative, and media buying
4. Advertisers Seeking Programmatic Reach
• Businesses wanting to run programmatic, real-time bidding, and direct deals with high-quality inventory
• Also a strong fit for brands leveraging Meta platforms in LATAM through Entravision’s Authorized Sales Partner status
5. Growth-Focused App Marketers
• Companies needing App Store Optimization (ASO) and user acquisition support
• Ideal for apps looking to scale in competitive LATAM markets
Conclusion
Entravision stands out as a powerful partner for brands, app developers, and publishers looking to effectively monetize digital content and reach Hispanic and Latin American audiences. With a robust mix of monetization services, programmatic solutions, and strategic partnerships including its role as a Meta Authorized Sales Partner, Entravision offers a complete ecosystem for growth and revenue generation.
Its deep regional expertise, combined with global ad tech capabilities, makes it especially well-suited for those targeting LATAM or U.S. Hispanic markets. While smaller publishers may find the platform complex, those seeking scale, cultural relevance, and performance will benefit greatly.
__________
Thanks for reading
For more : Marketing