Digital Will Inc. is a Tokyo-based tech and gaming startup founded in 2018, specializing in cross-platform game distribution through its flagship platform, WORTAL. The company empowers game developers to launch HTML5 games across web, mobile, and social platforms using AI-enhanced tools and open-source SDKs for engines like Unity, Cocos, and Defold. With a strong focus on global reach and developer support, Digital Will also offers consulting, marketing, and monetization strategies. Recognized as part of Techstars Tokyo 2024, the company is quickly gaining traction, partnering with developers to publish games like Boxing 3D and Anycolor on major platforms including CrazyGames and Facebook Instant Games.
Services Offer by Digital Will Inc.
A detailed breakdown of the services offered by Digital Will Inc. under their Monetization and Complementary service categories:
Monetization Services
1. Apps Ad Monetization & Optimization
Digital Will provides advanced strategies for integrating ads into mobile and web apps. They focus on improving fill rates, CPMs, and eCPMs by selecting the right ad formats like banner, interstitial, rewarded video, and networks. Optimization includes A/B testing, placement strategies, and performance tracking to increase revenue without compromising user experience.
2. Real-Time Bidding (RTB)
They support RTB-enabled monetization, allowing developers to participate in programmatic ad auctions. This ensures that every ad impression is sold to the highest bidder in real time, maximizing revenue potential. Digital Will connects apps to premium demand sources for global reach.
3. Website Ad Monetization & Optimization
Their team helps publishers integrate ad tech solutions such as header bidding, lazy loading, and responsive ad units into websites. This includes performance analytics and layout optimization to ensure user engagement while boosting advertising revenue through strategic ad placements.
Complementary Services
1. App Development
Digital Will assists in end-to-end app development, including design, prototyping, coding, testing, and deployment. They support cross-platform development like iOS, Android, web, and integrate monetization and analytics tools directly into the build, making the apps ready for market scalability.
2. Content Management System (CMS)
They offer custom or integrated CMS solutions to enable easy content updates, media uploads, and content scheduling. Their CMS platforms are built to be flexible and scalable, supporting websites, games, and dynamic web apps.
3. Paid User Acquisition
Digital Will runs performance marketing campaigns across platforms like Google Ads, Meta, and DSPs to drive quality installs and traffic. They provide media buying, targeting strategies, and real-time performance optimization to help clients grow their user base effectively and cost-efficiently.
4. Website Development
Beyond basic web design, they build responsive, SEO-optimized websites tailored for speed, scalability, and monetization. This includes ecommerce sites, gaming portals, and corporate platforms with full-stack capabilities.
5. Widget Provider
They develop and distribute embeddable widgets for websites and apps such as game launchers, interactive elements, or ad units. These widgets are lightweight, customizable, and built to enhance engagement and monetization.
Key Offerings by Digital Will Inc.
The Key Offerings of Digital Will Inc. summarized for clarity:
1. WORTAL – Cross-Platform Game Distribution
• An AI-powered platform enabling developers to launch HTML5 games across web, mobile, and social channels with a single build.
• Integrates with engines like Unity, Cocos, Defold, PlayCanvas through open-source SDKs.
2. Ad Monetization Solutions
• In-app and website ad monetization with real-time bidding (RTB) capabilities.
• Optimization for ad placements, formats, and networks to maximize revenue.
• Strategic use of performance analytics and A/B testing.
3. App & Website Development
• Custom development services for mobile apps and responsive websites.
• Integration of ad tech, analytics, CMS, and UI/UX best practices.
• Focus on scalable, monetization-ready builds.
4. Content Management System (CMS)
• Tailored CMS solutions for dynamic content control.
• Supports multi-platform management with flexible modules.
5. User Acquisition Campaigns
• Paid media campaigns across major platforms like Google Ads, Meta, etc.
• Performance-driven strategies to boost downloads and user engagement.
6. Widget Creation & Integration
• Embeddable tools like game widgets and interactive content units.
• Designed to increase user interaction and platform monetization.
Benefits of Digital Will Inc.
The Benefits of working with Digital Will Inc., based on their services and positioning:
1. Cross-Platform Expertise
• Their WORTAL platform simplifies game distribution across web, mobile, and social channels—saving time and increasing reach.
2. Open-Source SDK Support
• Developers can use open SDKs like Unity, Cocos, etc., giving flexibility and ease of integration.
3. Strong Monetization Tools
• Offers advanced ad monetization strategies with real-time bidding and optimization—helping maximize revenue potential.
4. Comprehensive Developer Services
• End-to-end support: from development to CMS, UA (User Acquisition), and monetization—making them a one-stop solution.
5. Scalability & Global Reach
• Their tools and strategies are built for global distribution, especially valuable for small studios or indie developers.
6. Accelerator-Backed Credibility
• Being selected for Techstars Tokyo 2024 adds credibility, showing innovation and growth potential.
Downsides of Digital Will Inc.
The Downsides of working with Digital Will Inc., based on their services and positioning:
1. Focused on HTML5 Ecosystem
• Strong emphasis on HTML5 games may not suit studios focused on native mobile or console development.
2. Niche Platform (WORTAL)
• While powerful, WORTAL is less known compared to platforms like Google Play or Steam, which may affect discoverability initially.
3. Limited Public Case Studies
• There’s limited publicly available performance data or success stories for major games—may concern larger studios.
4. Small Team Size
• As a relatively small company, scalability and support bandwidth could be a concern for high-volume enterprise clients.
Digital Will Inc. is Best For
Digital Will Inc. is best suited for the following types of clients and use cases:
1. Indie Game Developers & Small Studios
• Ideal for those building HTML5 or lightweight casual games looking to distribute across web, mobile, and social platforms without complex integrations.
• WORTAL’s open SDKs and one-click deployment simplify global publishing.
2. Studios Seeking Cross-Platform Reach
• Perfect for developers aiming to avoid app store limitations and reach players directly via browsers, social media, or super-apps e.g., LINE, Facebook.
3. Monetization-Focused Publishers
• Beneficial for content owners who want to monetize their games or websites through advanced ad strategies e.g., RTB, in-app ads, website ads.
4. Startups & Digital Product Builders
• Great for companies needing app/website development + built-in monetization and CMS solutions, all handled by a single partner.
5. Companies Exploring Alternative App Distribution
• For publishers looking to move away from traditional platforms like Google Play or the App Store and tap into more direct or embedded channels using widgets or web-based delivery.
Conclusion
Digital Will Inc. positions itself as a forward-thinking tech and gaming company focused on simplifying game distribution and monetization in the evolving digital landscape. With its flagship platform WORTAL, open-source SDKs, and real-time monetization tools, it offers a powerful ecosystem for indie developers, publishers, and digital startups aiming to reach users across web, mobile, and social platforms. Their complementary services—ranging from app development to paid user acquisition—make them a comprehensive partner for launching and scaling digital products. While their niche in HTML5 and smaller scale may not suit every enterprise, they provide a modern, efficient, and growth-oriented solution for teams looking to expand beyond traditional app stores and unlock new revenue opportunities.
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